i=Change

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Our commitment

At alluren, our mission goes beyond activewear. We believe in creating positive change for people and the planet. That’s why we’ve partnered with i=Change to donate $1 from every purchase to causes making a real impact.

After checkout, you choose where your donation goes - supporting either Plan International’s Emergency Hunger Relief or Greening Australia’s Restore the Reef. Together, every order helps create a future that’s stronger, fairer, and more sustainable.

Because true style doesn’t just look good, it does good. 

Greening Australia logo with a green leaf and tree graphic for Restore the Reef charity project
Plan International logo with text 'The charity for girls' equality'
Great Barrier Reef Restore the Reef charity by Greening Australia via i=change platform
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Greening Australia - Restore the Reef

The Great Barrier Reef is the world’s largest living organisms and one of the most bio-diverse places on earth. The Reef also supports the culture and livelihoods of 70 Traditional Owner groups, who have been its custodians for over 60,000 years.

But today, the Reef is in crisis. Since 1985, it has lost half its coral cover due to climate change and poor water from land-based run-off. Every year, more than 10 million tonnes of sediment flow onto the Reef, smothering corals and seagrass, creating algal blooms, degrading water quality, and weakening the Reef’s ability to recover.

Coastal wetlands are vital. Acting like kidneys, they filter out sediment from agriculture, industry and urban land use. Sadly, more than 50% of these wetlands have already been lost.

Greening Australia and Traditional Owners are working to restore land and wetlands to stop sediment at the source. By 2030, they aim to restore 12,000 hectares of eroded land and 10,000 hectares of wetlands. This will prevent 400,000 tonnes of sediment from reaching the Reef each year, improving water quality, the Reef’s resilience to climate change, and the livelihoods and wellbeing of Indigenous Australians.

$50 prevents 1 tonne of sediment from reaching the Great Barrier Reef.

Together, we can keep the Reef alive for marine life, for communities, and for future generations.

Plan International - Emergency Hunger Relief

Right now, 50 million people are on the brink of famine - a global crisis driven by COVID-19, climate shocks, and conflict. Every day, 10,000 children die from hunger.

In times like these, girls are the first to be taken out of school and the last to be fed. Families, pushed to desperation, are resorting to early and forced marriage just to survive. Hunger exposes girls to even greater risks of child labour, gender-based violence, sexual exploitation, and unwanted pregnancy.

Plan International emergency response provides life-saving food, emergency cash transfers, school meals, and child protection in some of the hardest-hit countries across the Horn of Africa.

Sadly, the scale and severity of this crisis is growing but action now can save lives and protect girls from the devastating effects of this hunger crisis.

$30 distributes life-saving food and keeps girls in school.

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Two women carrying water containers representing communities we help through the Emergency Hunger relief Project,