i=Change

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Our commitment

At alluren, our mission goes beyond activewear. We believe in creating positive change for people and the planet. That’s why we’ve partnered with i=Change to donate $1 from every purchase to causes making a real impact.

After checkout, you choose where your donation goes - supporting either Plan International’s Emergency Hunger Relief or Greening Australia’s Restore the Reef. Together, every order helps create a future that’s stronger, fairer, and more sustainable.

Because true style doesn’t just look good, it does good. 

Greening Australia logo with a green leaf and tree graphic for Restore the Reef charity project
Stars foundation charity logo
Great Barrier Reef Restore the Reef charity by Greening Australia via i=change platform
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Greening Australia - Restore the Reef

The Great Barrier Reef is the world’s largest living organisms and one of the most bio-diverse places on earth. The Reef also supports the culture and livelihoods of 70 Traditional Owner groups, who have been its custodians for over 60,000 years.

But today, the Reef is in crisis. Since 1985, it has lost half its coral cover due to climate change and poor water from land-based run-off. Every year, more than 10 million tonnes of sediment flow onto the Reef, smothering corals and seagrass, creating algal blooms, degrading water quality, and weakening the Reef’s ability to recover.

Coastal wetlands are vital. Acting like kidneys, they filter out sediment from agriculture, industry and urban land use. Sadly, more than 50% of these wetlands have already been lost.

Greening Australia and Traditional Owners are working to restore land and wetlands to stop sediment at the source. By 2030, they aim to restore 12,000 hectares of eroded land and 10,000 hectares of wetlands. This will prevent 400,000 tonnes of sediment from reaching the Reef each year, improving water quality, the Reef’s resilience to climate change, and the livelihoods and wellbeing of Indigenous Australians.

$50 prevents 1 tonne of sediment from reaching the Great Barrier Reef.

Together, we can keep the Reef alive for marine life, for communities, and for future generations.

The Australian Literacy and Numeracy Foundation - Empower with Literacy 

Aboriginal and Torres Strait Islander children continue to fall through the cracks of our education system, trapping many in a cycle of vulnerability and illiteracy.

In remote Indigenous communities, the gap is so profound that the writing abilities of year 9 students are at year 1 level. If not addressed early, this challenge continues into adulthood, where up to 70% of Aboriginal adults in remote areas are functionally illiterate.

Literacy is freedom - the power to take control of your life, be informed, have a voice, stand up for your rights, and unlock endless possibilities.

The Australian Literacy and Numeracy Foundation (ALNF) is transforming lives through community-led, ground-breaking literacy programs. Working in both English and Indigenous First Languages, ALNF is creating sustainable, long-term change.

$12 provides a day of specialised literacy support in an Indigenous community.

To ensure the greatest impact, donations are sent to ALNF to support this and related projects, allowing resources to be directed where they are needed most.

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Stars foundation mentoring girls charity image of group of indigenous girls
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Stars foundation - Mentoring Girls

First Nations girls and young women in Australia continue to face significant inequities that affect their education, health, and long-term wellbeing.

Stars Foundation is working to change this. Operating in 75 Partner Schools across Australia, Stars provides full-time mentoring programs that empower First Nations girls, supporting their education, encouraging healthy lifestyles, strengthening cultural and community connections, and building confidence and resilience.

Their programs have a direct impact on school engagement, Year 12 completion, and successful transitions into further study or employment. Each year, over 90% of Stars participants complete Year 12, compared to the national Indigenous average of just 68%.

Educating girls creates ripple effects that transform families, communities, and future generations.

The future is in our Stars.