PREMIUM SUSTAINABLE ACTIVEWEAR
Our Environmental Impact
At alluren, we are dedicated to embedding sustainable practices throughout our business operations. We recognise that the journey towards full sustainability is a continuous, evolving process, and we are committed to making meaningful progress every step of the way. We are constantly evaluating and improving our practices to ensure we are making responsible choices that benefit both our customers and the planet.
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One of our key initiatives is ensuring that all our packaging is 100% sustainable. We carefully select materials that are recyclable, reusable, or biodegradable, ensuring that we minimise waste and help conserve valuable resources. This is a crucial part of our efforts to reduce our environmental footprint and contribute to a cleaner planet.
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Our commitment to sustainability and social responsibility extends beyond eco-friendly packaging to the carefully selected fabrics used to create our garments. At alluren we are dedicated to using organic cotton, recycled, and regenerated polyamides. We believe brands and consumers should use their purchasing power to further the environmental impact they want to see in the world.
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Organic cotton is grown without the use of harmful pesticides and synthetic fertilisers, it promotes biodiversity and helps to maintain soil fertility, making it a more environmentally friendly choice. By using organic cotton in our products, we support sustainable farming practices and help protect the health of both farmers and consumers. Our entire Sports Bra and Leggings range have been carefully curated using recycled materials instead of virgin to produce fewer carbon emissions and protect natural resources. Our Energy Tanks have been created using Italian made ECONYL® fabric - a regenerated polyamide yarn from pre-and post-consumer waste materials.
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While we continue to enhance our sustainability efforts, our commitment to ethical practices remains unwavering. We prioritise transparency and strive to maintain the highest standards in all aspects of our production, working exclusively with suppliers who share our values and ethical standards. We believe in supporting the well-being of everyone involved in the production process. Our goal is to offer you products that are not only of the highest quality but also made with a conscience.
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Transparency is at the heart of our mission. We are committed to openly sharing our progress and the steps we are taking to become more sustainable. By being open about our journey, we aim to inspire and empower our community to make more informed and sustainable choices.
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By choosing alluren, you can feel confident that you are supporting a brand that values sustainability and ethical practices. Together, we can make a difference and contribute to a cleaner and more sustainable future.